Privacy Policy

Effective Date: November 12, 2026
Last Revised: November 12, 2026

1. Introduction & Policy Scope

This Privacy Policy outlines the practices of Meprona (operated by Hubei Zhengweizhong Trading Co., Ltd.) regarding the collection, use, disclosure, and protection of personal information obtained through our official website https://meprona.com/ and all associated customer communications.

We want to emphasize that personal data is collected for specific, distinct purposes across different stages of your shopping experience. For instance, submitting a shipping address to receive your order does not constitute consent to receive promotional marketing materials from us. We only process information to the extent reasonably necessary to fulfill the corresponding service purpose.

This policy applies exclusively to data processing activities where Hubei Zhengweizhong Trading Co., Ltd. acts as the data controller and independently determines the purposes and methods of processing. It does not cover the data practices of third-party service providers that make independent decisions about their own use of your information; such providers operate under their own separate privacy notices.

2. Data Controller & Contact Details

Hubei Zhengweizhong Trading Co., Ltd. is the data controller responsible for all personal information processed in connection with our retail operations. We assume full accountability for complying with applicable data protection laws, establishing lawful grounds for all processing activities, responding to individual rights requests, and implementing appropriate security safeguards for data under our control.

Official Company Information:

  • Full Legal Name: Hubei Zhengweizhong Trading Co., Ltd.
  • Unified Social Credit Code (USCC): 91420114MAKFCQJ987
  • Registered Address: Factory Building 6-1728, No. 91 Huayuanwan 2nd Street, Daji Street, Caidian District, Wuhan, Hubei Province
  • Privacy & Support Email: service@meprona.com
  • Contact Telephone: +86 13748156293
  • Working Hours: Monday to Friday, 9:00 AM – 5:00 PM (UTC+8, China Standard Time)

For all privacy-related inquiries, rights requests, or concerns, please contact us via the email address above.

3. Categories of Personal Information We Collect

The scope of information we collect depends entirely on how you interact with our website and services. We do not collect every data category from every visitor.

3.1 Automatically Collected Technical Data

When you browse our website, your device and browser automatically transmit certain technical information to our servers. This may include your IP address, browser type and version, device operating system, language preference, page access timestamps, session identifiers, security tokens, and approximate location derived from your network connection.

3.2 Shopping Cart & Session Data

To support a seamless browsing experience, we temporarily store data related to items you add to your shopping cart, selected product variants, quantities, and session status. This preserves your cart selections as you navigate between pages on our site.

3.3 Order & Fulfillment Information

When you place an order, we collect all details necessary to process the transaction and arrange delivery, including:

  • Your full name and contact email address
  • Active phone number for delivery coordination
  • Complete billing and shipping addresses
  • Selected products, quantities, and preferred shipping method
  • Order total amount and unique order reference number

As your order progresses, we may supplement this record with fulfillment status, logistics tracking updates, return request details, and refund processing records.

Please note: Providing accurate shipping and contact information is a contractual requirement for order fulfillment. Without these details, we will be unable to process and deliver your purchase.

3.4 Payment-Related Data

All payment transactions are processed directly by authorized third-party payment service providers through their dedicated secure systems. We do not store full payment card numbers, card security codes (CVV/CVC), online banking passwords, or one-time verification codes on our internal servers.

We only receive limited transaction confirmations, unique reference IDs, and status updates regarding payment success, refunds, chargebacks, or disputes, which we use solely for order reconciliation and transaction issue resolution.

3.5 Customer Support Correspondence

When you reach out to our customer service team, we collect the content of your inquiry, your reply contact information, any associated order number, and supporting attachments you provide (such as photos of damaged or defective items).

For routine product inquiries and general support requests, we do not require copies of government-issued identification documents. Where practical, please remove any unrelated personal details from files you share with our support team.

3.6 Marketing Subscription Data

If you voluntarily sign up for our promotional mailing list, we collect your email address and any content preferences you submit to deliver relevant product updates, exclusive offers, and brand announcements.

4. Processing Purposes & Legal Bases

Every processing activity is tied to a clearly defined purpose and supported by a valid legal basis in accordance with applicable data protection laws:

  • Website operation and technical maintenance: We use automatic technical data to render web content, maintain core site functionality, diagnose technical malfunctions, and detect fraudulent or malicious activity. The legal basis is our legitimate interest in operating a secure, functional, and reliable online store.
  • Shopping cart preservation: We retain temporary cart data to support your pre-purchase shopping experience. The legal basis is the performance of pre-contractual measures at your request.
  • Order processing and delivery: We use order and shipping information to execute the sales contract, arrange product delivery, and send necessary order updates. The legal basis is the performance of the contract between you and our store.
  • Payment reconciliation: We use limited payment status data to match payments to orders, process refunds, and resolve transaction disputes. The legal basis is contract performance and compliance with our legal financial obligations.
  • Customer service support: We use inquiry records to investigate and resolve your requests, and to continuously improve service quality. The legal basis is contract performance and our legitimate interest in providing effective customer support.
  • Promotional communications: We send marketing emails only to users who have actively subscribed. The legal basis is your explicit consent, which you may withdraw at any time.
  • Regulatory and compliance obligations: We may retain and process information to meet accounting, taxation, consumer protection, and other applicable legal requirements. The legal basis is compliance with our statutory obligations.
  • Fraud prevention and security: We may use automated screening tools to identify high-risk transactions and protect our store and customers from fraud. The legal basis is our legitimate interest in securing transactions and preventing financial loss.

5. Cookies and Similar Technologies

We use cookies and equivalent tracking technologies to support core website functionality and, where legally permitted, to measure site performance and deliver personalized advertising.

  • Essential cookies: These are required for basic shopping functions, including preserving your shopping cart, maintaining user sessions, storing technical preferences, and detecting malicious activity. Essential cookies are active by default and cannot be disabled if you wish to use core store features.
  • Optional analytics and advertising cookies: When enabled, these tools help us analyze visitor behavior, optimize site performance, and deliver more relevant advertising. They are only deployed in compliance with applicable legal requirements, typically based on your informed consent.

You can manage and adjust cookie preferences through your browser settings or via any privacy preference tools available on our website. Please be aware that disabling essential cookies may cause certain site features to malfunction.

6. Information Sharing and Disclosure

We do not sell your personal information to third parties for commercial gain. We only disclose personal information to external parties in the following limited circumstances:

6.1 Authorized Service Providers

We share only the minimum necessary information with trusted third-party vendors that perform specialized services on our behalf, including:

  • E-commerce platform providers (Shopify) that power our store infrastructure and functionality
  • Payment service providers that handle secure transaction authorization
  • Shipping carriers and fulfillment partners responsible for order delivery
  • Customer communication tools that support our support operations
  • Technical security and hosting providers that protect our systems and data

These providers process information strictly in accordance with our instructions to complete the specified tasks. Some providers may also act as independent data controllers for certain processing required by their own legal obligations, which is governed by their respective privacy policies.

6.2 Legal and Mandatory Disclosures

We may disclose appropriate personal information when required by valid legal process, court orders, or government requests; to enforce our terms of service and policies; to protect our legal rights, property, and safety; or in connection with lawful business transactions such as mergers, acquisitions, or asset transfers, subject to applicable legal protections and confidentiality requirements.

7. Targeted Advertising & Opt-Out Rights

Under certain regional privacy laws (including the CCPA/CPRA in California), the sharing of browsing identifiers for behavioral advertising purposes may be classified as a "sale" or "sharing" of personal information.

If such activity occurs on our site and you hold a legal right to opt out, you may exercise this right through the privacy controls available on our website, or by submitting a request to service@meprona.com. We also recognize and respond to standardized opt-out signals such as Global Privacy Control (GPC) where required by applicable law.

Please note that the description of this right does not imply that every advertising network or analytics tool is active for all visitors to our site.

8. Data Retention & Cross-Border Transfers

8.1 Retention Periods

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law. Retention periods vary by data category:

  • Order and transaction records: Retained for the full order lifecycle plus the mandatory retention period required by tax, accounting, and consumer protection regulations.
  • Customer support records: Retained until the relevant issue is fully resolved, and for a reasonable follow-up period, or longer if required for ongoing dispute resolution.
  • Marketing opt-out records: Retained on an ongoing basis to ensure we do not send promotional messages to users who have unsubscribed.
  • Technical security and fraud logs: Retained for incident investigation, security auditing, and compliance with relevant legal requirements.

When personal information is no longer needed for any lawful purpose, we securely delete, anonymize, or otherwise lawfully dispose of it.

8.2 Cross-Border Data Transfers

Our service providers may operate across multiple jurisdictions worldwide. As a result, your personal information may be accessed, processed, or stored in countries outside your country of residence.

Where applicable law mandates specific safeguards for cross-border data transfers, we implement the required protective measures to ensure your information remains protected in accordance with this policy and relevant legal standards.

9. Promotional Communications

We only send promotional emails, product launches, exclusive discounts, and brand updates to users who have actively and voluntarily subscribed to our mailing list.

You may unsubscribe from marketing communications at any time by clicking the one-click "unsubscribe" link included at the bottom of every marketing email, or by sending an unsubscribe request directly to service@meprona.com.

Important: Unsubscribing from promotional messages will not stop essential service communications, including order confirmations, shipping notifications, return status updates, and direct responses to your customer support inquiries. These messages are necessary to complete your transaction or address your request and are not subject to marketing opt-outs.

10. Your Data Protection Rights

Depending on your jurisdiction and applicable data protection laws, you may be entitled to the following rights regarding your personal information:

  • Right of Access: Request confirmation of whether we process your data, and obtain a copy of the personal information we hold about you.
  • Right to Rectification: Request correction of inaccurate, incomplete, or outdated personal data.
  • Right to Erasure ("Right to be Forgotten"): Request deletion of your personal information, subject to applicable legal exceptions.
  • Right to Data Portability: Receive the personal data you have provided to us in a structured, commonly used, and machine-readable format, for transfer to another controller.
  • Right to Restrict Processing: Request limits on how we process your information under specified conditions.
  • Right to Object: Object to processing of your data that is based on our legitimate interests.
  • Right to Withdraw Consent: Withdraw any consent you previously provided for specific processing activities, such as marketing subscriptions.
  • Right to Opt Out of Sale/Sharing: For users in applicable jurisdictions, opt out of the sale or sharing of your personal information for targeted advertising purposes.
  • Right to Non-Discrimination: Exercise your privacy rights without receiving discriminatory treatment.

To exercise any of these rights, please send an email to service@meprona.com with a clear description of your request and sufficient context to identify your relevant records. Before processing your request, we may take reasonable steps to verify your identity to protect the security of your information.

We will respond to valid requests within the timeframe required by applicable law, and will clearly explain any lawful exceptions or limitations that apply to your request. If you are unsatisfied with our response, you also have the right to lodge a complaint with your local data protection supervisory authority.

11. Data Security

We implement appropriate technical and organizational security measures proportionate to the sensitivity of the personal information we handle. These measures include access controls that limit employee access to personal data only to the extent required for their specific job functions, encryption of sensitive data in transit, and regular security monitoring.

That said, no method of data transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security. We strongly recommend that you protect your account credentials and notify us immediately at service@meprona.com if you suspect any unauthorized access to or misuse of your personal information.

12. Automated Decision-Making

We may use automated screening tools to evaluate transactions for potential fraud and security risks. In limited cases, an automated decision may result in an order being held for review or canceled to protect both our business and customers from fraudulent activity.

If you are affected by a fully automated decision that significantly impacts you, you have the right to request human review of the decision, express your point of view, and contest the outcome. To request a review, please contact our support team at service@meprona.com.

13. Children's Privacy

Our website and retail services are intended for a general audience and are not directed toward children as defined under applicable local laws. We do not knowingly collect personal information from children without verifiable parental consent where required by law.

If you believe we have inadvertently collected personal information from a child, please contact us immediately. We will promptly take reasonable steps to delete the relevant information and address your concern.

14. Third-Party Website Links

Our website may contain links to external websites operated by independent third parties. These external sites have their own separate privacy policies and data practices, which are not covered by this policy. We have no control over and assume no responsibility for the content, privacy practices, or security of any third-party sites you visit through links on our website. We encourage you to review the privacy policy of every external site you visit.

15. Policy Updates

We may periodically revise this Privacy Policy to reflect changes in our business operations, technical systems, service offerings, or applicable legal requirements. The updated version will be published on our website with a revised effective date clearly marked at the top of the document.

Where changes are material and require prior notice under applicable law, we will provide appropriate advance notice through our website or other reasonable channels. Your continued use of our website and services after the effective date of the updated policy constitutes your acceptance of the revised terms.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data processing practices, please contact our data controller at:

Hubei Zhengweizhong Trading Co., Ltd.
Factory Building 6-1728, No. 91 Huayuanwan 2nd Street, Daji Street, Caidian District, Wuhan, Hubei Province
Email: service@meprona.com
Phone: +86 13748156293
Business Hours: Monday to Friday, 9:00 AM – 5:00 PM (UTC+8, China Standard Time)